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CBS conquers ... grocery stores? | March 23, 2006

CBS sent out this press release yesterday, completely befuddling me:

CBS and SignStorey Inc. have announced a premiere partnership in which America's Number One television network will provide customized in-store entertainment to more than 1,300 grocery stores across the nation. In this exclusive arrangement, CBS programs and personalities will appear in brief, custom produced informational segments designed for busy shoppers.

This represents the first of its kind network partnership in which branded original content will be supplied to SignStorey for use in its in-store media network. The new agreement significantly adds to the Network's out of home television reach by bringing the power of entertainment marketing to grocery chains across the country.

And the kicker? This is the photo that was sent with it, as if it's going to help sell this idea.

And to whom? CRAZY people? As if we don't get enough TV at home without being bombarded with it at the grocery store. Will the marketing "genius" never stop?!

Posted by deann in Indifference | permalink